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How to Increase Engagement Through Video Marketing

One of the most important objectives for any marketer is increasing engagement with each website visitor. There’s no shortage on content accessible through the internet, and because of that, a first impression could be your only opportunity to impress.

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June 24, 2016


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Legal Media

At J. Russo Productions, we understand that videotaping vital information by a professional, objective third party is the preferred and most effective method for preserving testimony or reconstructing an event when building an effective case. Over the years, our videos have enabled savvy attorneys to shorten negotiations and enhanced the value of their cases in mediation.

If you’re looking for visual leverage, here’s how we can help:

Persuasive Video Depositions

Increasingly used to complement the standard depositions currently being taken. Video depositions are a proven method for reaching an out of court settlement, due in part to the added visual impact. J. Russo Productions offers convenient on-site video recording for your depositions. Thanks to our extensive experience in production, we know how to produce an effective video within your set budget.

Legal Settlement Video Brochures

Create a mini documentary that presents compelling information to convince the opposition to make a large out-of-court settlement before the trial begins. Combine this style of video with narrative testimony from a trusted doctor, friend, family member, law enforcement official, employer, plaintiff and/or defendant. The goal is to make the opposition wary of going into court, which in turn can accelerate the settlement process.

Day-in-the-life Videos

Similar to a legal settlement video brochure, this is a video documentary aimed to show the judge and/or jury the facts in an effort to sway them to award a larger sum in your favor.
These videos are crafted to show how an accident has affected a plaintiff’s life by depicting that person’s daily routine: from getting out-of-bed in the morning, to getting around throughout the day.
Shown in court, a jury would see the effects of the injury, creating powerful emotional resonance — this can be a very powerful tool to fairly sway a jury before they begin their deliberation process.

Television Commercials

In recent years, television advertising has morphed into the marketing tool of choice for law offices both large and small. Stay ahead of the field with a creative, results-oriented TV spot.

Click here to see samples of our work.

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